All American Muslim Gets the Axe After it’s First Season.
It’s a wrap! (No pun intended). TLC’s All American Muslim is done before it really got started. The show was filmed in Dearborn, MI and featured 5 Lebanese American families in a “Real Housewives” type of show.
The show hit the airwaves with controversy when Lowe’s, after reviewing he premise of the show, pulled their ads. Upon doing so they released the following statement,
“While we continue to advertise on various cable networks, including TLC, there are certain programs that do not meet Lowe’s advertising guidelines, including the show you brought to our attention. Lowe’s will no longer be advertising on that program.”
Wow, that’s a little harsh.
Russell Simmons, Mia Farrow and a few other notable celebrities decided to boycott Lowes in support of the show.
All of the drama created by the Lowe’s incident generated 1.7 million viewers for the show’s premier episode. The season finale retained less than half of those viewers, 729,000 to be exact.
Part of the decline in viewership had to be due to a mis-alignment of expectations. When you watch a show called All American Muslim, you expect to see Muslims wrapped in all their religious gear. You expect to see prayer, and how the religion impacts their daily life. Instead it was just a reality show about nothing. It was almost like any other show. And just like any other show, when the numbers aren’t there, you get the axe.
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